Italian hospitality, reliability and tradition with an eye for the times, in which we live. These are the topics on which the design of the Generali insurance company's trade fair stand is based. The red partition walls, on which the original Generali logo of 1831 is shown, combine modern and traditional aspects and place the emphasis on Italian hospitality. The trade fair stand will be put up and taken down at different locations and in different formats and dimensions again and again. The modular architectural system constructiv PILA Petite with its high flexibility was used here: as a partition wall for storage space and bar and as a support for the information panels.