It wasn’t simply due to the system’s magnetic connectors that the stand attracted so many visitors. The stand’s eye-catching lightness and uncompromising design vocabulary made it a sure-fire crowd-puller.

The architectural system constructiv PON had nothing to hide. Intentionally presented with a flirtatiously see-through design, the system revealed all to a critical audience. The different transparent Perspex fillings gave a clear view of the structure, created depth and provided a spacious canvas for graphic design. Selective lighting within the structure lent the stand an additional airiness.